2D Animation Services for Brands, Products & Campaigns

It depends mostly on style, because drawing time drives the price more than running time does. Logo animation starts at around $700, motion graphics and whiteboard sit at the lower end, character-led explainers in the middle, and cel animation at the top. The pricing section above gives typical ranges for each. We quote by scope rather than by the minute, so a short call gets you a firm number.

A logo animation takes 1 to 2 weeks. An icon-led explainer takes 4 to 6 weeks and a character-led explainer 6 to 10 weeks. Cel animation is scheduled per project. The biggest variable is feedback speed: we plan for three business days at each approval point, so a late sign-off moves the delivery date by the same amount.

The goal of the video, who it’s for, and where it will play. You don’t need a script or a visual idea, since we build those with you. If you have brand guidelines, past campaigns or videos you like, bring them. They help us land on your style faster.

You get the right to use the final video as set out in your agreement, covering scope, territory, and duration. Illustration assets are available on request. Native project files (After Effects or Toon Boom) are usually quoted as an add-on. Tell us early if you need either, and flag any paid media use, since it’s licensed differently from organic social. We confirm all of this in writing before production starts.

Two rounds per milestone. Script, storyboard, style frames, and final cut each need your approval before we move on, so changes are made while they’re still quick and inexpensive. Changes to a stage you’ve already approved reopen earlier work and may add time or cost.

Start with what the video needs to do, and we’ll recommend the style that does it. Processes with clear steps suit a whiteboard. Data and software suit motion graphics. Stories and brand personality suit character-led work. If a less expensive style will do the job as well, we’ll say so.

For most marketing, training, and explainer work, 2D is all you need, and it’s usually faster and less expensive to produce. We’d point you to 3D when the video needs photorealistic product visuals or when a product needs to be shown from every angle. You can read more on our 3D animation page.

Yes. We follow your brand guidelines, share boards and cuts in your review tools, and coordinate with your copy and media teams. Some clients hire our animators for a single stage; others hand over the full project. Either way, what keeps it on schedule is one decision-maker on your side, so please nominate one before we start.

Voiceover, music, and sound design are included in explainer projects and mixed to picture before the final review. [For motion graphics and whiteboard, they are included / quoted as an add-on.] Language versions work best when planned from the start, so we build text layers to be swapped. Each language is quoted as a separate line item; list the languages you need in your brief.

Our illustration and animation are drawn and produced by our in-house team. We don’t generate finished artwork or animation with AI, and we don’t train models on client assets. We use AI internally for research, rough ideation, and admin. It never replaces the work you’re paying for, and every project is delivered by named artists who are accountable for it.